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Crafting purpose-led brand worlds

✷ Crafting purpose-led brand worlds

Club Hart is a Melbourne / Naarm based creative partner led by Amy Hart. Shaping the stories, environments and experiences that allow brands to connect meaningfully with their audiences. Whether you need a plugin creative lead, a consultant to steer or a production house to manage a project end-to-end, Club Hart flexes to the brief.

Through Club Learn, Amy Hart brings that same expertise to 1:1 mentoring and education for creative founders: the tools, systems and processes to make working for yourself feel less like winging it.

Trusted by
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Black and white logo for Selfridges & Co.
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Client Notes.

"As Farmers Pick underwent a rebrand, we needed strong imagery to bring the new brand direction to life. Amy and her team were responsive, highly organised, and proactive from initial reach out through to production, delivering a seamless shoot and quality outputs. They rolled with the punches and took feedback on board every step of the way. We're thrilled with the results and can't wait to work with them again."

Alexander Antonius, Brand Lead

Farmers Pick

"Two words: Absolute weapon. From the moment we met Amy, we knew she just 'got' it. She's a rare mix of strategic thinker, creative wizard and brand expert who isn't afraid to roll up the sleeves and get in the mix. She's played an integral role in bringing HoMie's Store Sessions to life from ideation all the way to delivery, helping to elevate our brand footprint and mission in a really meaningful way - we couldn't have asked for anyone better to lead this project. Beyond the incredible results, she brings warmth, professionalism, authenticity and a unique collaborative spirit."

Steph Say, CEO

HoMie

"Amy is a safe pair of hands, easy to work with and can always be trusted to get the best results. I had the pleasure of working with Amy for a number of years, where we collaborated on a wide range of integrated campaigns, brand partnerships, and experiential activations. Adaptable and multi-skilled, Amy combines strategic insight with hands-on execution, bridging the gap between big-picture thinking and flawless delivery. Her collaborative nature, can-do attitude, and willingness to get her hands dirty make her an invaluable member of any team."

Ben Wills, Client Lead

Bolster Group

"Working with Amy on our campaign was an absolute pleasure. She brought our brand to life perfectly, capturing the mood and style we wanted. Amy handled everything seamlessly, making the process stress-free and enjoyable. Her creativity, professionalism, and eye for detail gave us complete confidence throughout the shoot. We couldn't be happier with the results and will definitely be working with her again. I highly recommend Amy to anyone looking to elevate their brand and creative vision."

Liv Tully, Head of Marketing

DIY Blinds

"We brought Amy on to execute the creative direction for Parrtjima 2026 Festival, and she jumped straight into the mix: Assisting with talent and client coordination, content planning, scripting and interview prep, on-the-ground logistics and post-production, ensuring the festival's story was captured and delivered effectively. She managed client expectations while helping us deliver content that raised the bar for Parrtjima. If you want a plug-and-play producer with a wealth of experience, Amy's your gal!"

Samuel Druce

Heretics Studio

"Amy is hands down one of the best people I've ever worked with. She immediately settled into the team with ease and started picking up large volumes of work at rapid pace. You can totally rely on her to take a brief and run with it. Always delivering on time and on budget even during periods of high pressure. I miss working with her, she's a total joy. Highly recommend!"

Emma Merry, Senior Creative Manager

Selfridges