Step into the Club
Amy Hart.
Hello, I’m Amy,a Melbourne/Naarm based Brand World Builder and Educator.
For almost two decades, I've worked across Australia, the UK and Europe, partnering with some of the world's most culturally dialled-in brands and talent, including Selfridges, Lego, Nike, The Australian Open, HoMie and Bombay Sapphire.
My focus is shaping, directing and executing ideas that connect what a brand actually stands for with the people who care about it, building community and commercial growth that outlasts a single campaign.
Alongside helping brands, I'm an Expert Educator at National Fashion College, and lead Club Learn: a mentoring program for freelancers and contractors, teaching the tools, systems and processes that make working for yourself feel less like winging it.
Crafting purpose-led brand worlds.
Club Hart is a Melbourne/Naarm-based creative project partner and production house, built at the intersection of creativity, community, culture and commerciality.
With exploration through strategy, direction, content systems, experiences, and the connective tissue between them, to build brand worlds that audiences want to step into (and stay long-term).
Through a ‘collaboration collective’ model, the right project teams are built for each brief through a network of artists, creators, media, talent and suppliers, so that you don’t need to pay excessive agency fees.
Partnering with more than 150 brands, Club Hart creates and connects the vision (and visionaries) with seamless execution to tell a purposeful brand story that speaks to audiences.
Club Learn.
There's a moment, somewhere between leaving a full-time job and your first quiet quarter on your own, when you realise nobody actually taught you how to do this. How to price. How to pitch. How to onboard and off-board clients. How to hold the whole thing together when you're the thinker, the do-er, the project manager, and the accounts team all rolled into one.
Club Learn is where I teach exactly this: the tools, systems and processes I wish I'd had before going out on my own, drawn from my experience as a consultant and freelancer, and the experience that earned me my current role as an Expert Educator at National Fashion College.
Built for freelancers, contractors and anyone carving their own path. I've tried and tested it all, so you don't have to.
