Step into the Club
Amy Hart.
Hi, I’m Amy, a Melbourne/Naarm based Creative Director, Producer and Educator.
For almost two decades, I've worked across Australia, the UK and Europe, partnering with some of the world's most culturally dialled-in brands and talent, including Selfridges, Lego, Nike, The Australian Open, Homie and Bombay Sapphire (to name a few).
Club Hart is where I shape, direct and execute ideas that connect what a brand stands for with the people who care about it - building community and commercial growth that outlasts a single campaign.
Club Learn is a mentoring program for creative business founders and freelancers, helping you develop the systems, processes and mindset that make working for yourself feel less like winging it.
I'm also an Expert Educator at National Fashion College, where I share my knowledge and experience with the next gen of creatives.
Club Hart is a Melbourne/Naarm-based creative project partner and production house, built at the intersection of creativity, community, culture and commerciality.
Exploration and execution through content strategy and systems, creative direction and production to build brand worlds that audiences want to step into (and stay long-term).
Through a ‘collaboration collective’ model, the right project teams are built for each brief through a network of artists, creators, media, talent and suppliers, so that you don’t need to pay excessive agency fees.
Partnering with more than 150 brands, Club Hart creates and connects the vision (and visionaries) with seamless execution to tell a purposeful brand story that speaks to audiences.
Club Hart.
Club Learn.
There's a moment, when you're running your own creative business, when it hits you: nobody actually taught me how to do this.
How to price. How to pitch. How to onboard and off-board a client. How to hold the whole thing together when you're the thinker, the do-er, the project manager and the accounts team all rolled into one.
Club Learn is where we build that part together: the systems, processes and mindset that make working for yourself feel less like winging it.
I'm not a coach who read about this in a book. I'm doing it in my own business every week: quoting, scoping, licensing, negotiating, managing clients and projects, hiring, alongside the creative work. Which means I know what clients are actually looking for, and what it takes to run a creative business without the overwhelm.
I'm also an Expert Educator at the National Fashion College, which is where I found out that I have a wealth of knowledge to share!
