Building your Brand Universe

Crafting purpose-led brand worlds.

Club Hart is a Melbourne/Naarm-based creative project partner and production house, built at the intersection of creativity, community, culture and commerciality.

With exploration through strategy, direction, content systems, experiences, and the connective tissue between them, to build brand worlds that audiences want to step into (and stay long-term).

Through a ‘collaboration collective’ model, the right project teams are built for each, individual brief through a network of artists, creators, media, talent and suppliers, so that you don’t need to pay excessive agency fees.

Partnering with more than 150 brands, Club Hart creates and connects the vision (and visionaries) with seamless execution to tell a purposeful brand story that speaks to audiences.

Get in touch →
Crowd of people gathered at an indoor event with large artwork of diverse individuals on the walls.
A family in a bedroom with a brick wall, including a woman sitting on a bed smiling, a man near a large window, a young girl lying on the bed, and a dog in the foreground.
A woman in a red shirt and black pants is playing an acoustic guitar and singing into a microphone in a retail store, surrounded by an audience and filming crew.
A man with gray hair wearing a black t-shirt looks up at a large neon sign with blue, red, and white lines against a dark night sky.
Young woman with long red hair wearing a blue hoodie holding a tall LEGO tower against a white background decorated with colorful LEGO-themed graphics and text celebrating 9 years of play.
A woman singing into a microphone on stage with a floral backdrop and a musician playing a guitar beside her.

Partnering with brands, agencies and founders to craft cohesive stories, environments and experiences, that connect meaningfully with their audiences.

How I can help you.

Brand World

The foundation and thinking that everything else gets built on.

This is where we develop or get clearer on your brand DNA - the mission, your audience and how to show up online in IRL.

Who is this best for?

Whether your a new or an established brand, we work together to build (or rebuild) the foundations that connect your mission to the right people.

Includes: the mission, goals, values, audience and cultural context.

Visual & Content World

The visual and content systems, creative direction, campaign and content execution.

A defined and purposeful direction and content architecture that connects meaningfully to your audiences.

Who is this best for?

Brands at any stage and structured to help where you need it most: either plugging into your team as a project partner or as a creative production house, managing end-to-end delivery.

Includes: brand visual and content architecture, creative direction, art direction, campaign and content strategy, photography, videography, end-to-end production, location scouting, casting and talent management, motion design, set design and styling.

Experiential World

Where your audience meets your brand IRL.

Where passive audiences become obsessed communities.

The experiences that make people stay, because real connection happens in the room, not on the feed.

Who is this best for?

Established or new brands that want to build a connected customer base, but struggle to develop strategic, community-led initiatives that keep customers immersed and engaged.

Includes: events and launches, brand activations, pop-ups, partnerships and collaborations, community-building initiatives.

Farmers Pick

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St. Kilda FC

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National Fashion College

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Homie

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Bombay Sapphire

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Lego

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Tails Cocktails

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Selfridges

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Parrtjima Festival

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Farmers Pick ✷ St. Kilda FC ✷ National Fashion College ✷ Homie ✷ Bombay Sapphire ✷ Lego ✷ Tails Cocktails ✷ Selfridges ✷ Parrtjima Festival ✷

Lancôme

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Kmart

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Myer

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Grey Goose

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Burberry

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Nike

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Lancôme ✷ Kmart ✷ Myer ✷ Grey Goose ✷ Burberry ✷ Nike ✷

Brands helped.

YouTube

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DIY Blinds

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Australian Open

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Patrón

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Minor Figures

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Chadstone

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EA Games

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YouTube ✷ DIY Blinds ✷ Australian Open ✷ Patrón ✷ Minor Figures ✷ Chadstone ✷ EA Games ✷

Made by Fressko

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Remedy Drinks

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Perino

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Uluru Statement

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British Vogue

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Rollie

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GQ

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Made by Fressko ✷ Remedy Drinks ✷ Perino ✷ Uluru Statement ✷ British Vogue ✷ Rollie ✷ GQ ✷

Client Notes.

"As Farmers Pick underwent a rebrand, we needed strong imagery to bring the new brand direction to life. Amy and her team were responsive, highly organised, and proactive from initial reach out through to production, delivering a seamless shoot and quality outputs. They rolled with the punches and took feedback on board every step of the way. We're thrilled with the results and can't wait to work with them again."

Alexander Antonius, Brand Lead

Farmers Pick

"Two words: Absolute weapon. From the moment we met Amy, we knew she just 'got' it. She's a rare mix of strategic thinker, creative wizard and brand expert who isn't afraid to roll up the sleeves and get in the mix. She's played an integral role in bringing HoMie's Store Sessions to life from ideation all the way to delivery, helping to elevate our brand footprint and mission in a really meaningful way - we couldn't have asked for anyone better to lead this project. Beyond the incredible results, she brings warmth, professionalism, authenticity and a unique collaborative spirit."

Steph Say, CEO

HoMie

"Amy is a safe pair of hands, easy to work with and can always be trusted to get the best results. I had the pleasure of working with Amy for a number of years, where we collaborated on a wide range of integrated campaigns, brand partnerships, and experiential activations. Adaptable and multi-skilled, Amy combines strategic insight with hands-on execution, bridging the gap between big-picture thinking and flawless delivery. Her collaborative nature, can-do attitude, and willingness to get her hands dirty make her an invaluable member of any team."

Ben Wills, Client Lead

Bolster Group

"Working with Amy on our campaign was an absolute pleasure. She brought our brand to life perfectly, capturing the mood and style we wanted. Amy handled everything seamlessly, making the process stress-free and enjoyable. Her creativity, professionalism, and eye for detail gave us complete confidence throughout the shoot. We couldn't be happier with the results and will definitely be working with her again. I highly recommend Amy to anyone looking to elevate their brand and creative vision."

Liv Tully, Head of Marketing

DIY Blinds

"We brought Amy on to execute the creative direction for Parrtjima 2026 Festival, and she jumped straight into the mix: Assisting with talent and client coordination, content planning, scripting and interview prep, on-the-ground logistics and post-production, ensuring the festival's story was captured and delivered effectively. She managed client expectations while helping us deliver content that raised the bar for Parrtjima. If you want a plug-and-play producer with a wealth of experience, Amy's your gal!"

Samuel Druce

Heretics Studio

"Amy is hands down one of the best people I've ever worked with. She immediately settled into the team with ease and started picking up large volumes of work at rapid pace. You can totally rely on her to take a brief and run with it. Always delivering on time and on budget even during periods of high pressure. I miss working with her, she's a total joy. Highly recommend!"

Emma Merry, Senior Creative Manager

Selfridges

Amy Hart.

Three people involved in a video shoot in a living room with brick wall and wood ceiling. One woman speaks, while a man operates a laptop and camera operator prepares camera equipment.
A woman with shoulder-length wavy blonde hair smiling, standing next to a window with her hands in the pockets of her high-waisted blue jeans. She is wearing a black top, a dark striped blazer, and a gold necklace.

Hello, I’m Amy Hart, a Melbourne/Naarm-based Creative Director, Producer and Educator, dedicated to helping purpose-driven brands connect meaningfully with their audiences.

For almost two decades, I’ve partnered with some of the world’s most influential brands and talent across Australia, the UK and Europe, shaping and executing ideas that sit at the intersection of culture, creativity and commercial impact.

I bridge the gap between vision and delivery, connecting the languages of brand, creative, production and audience. By embedding seamlessly into teams, I help brands define how they show up in the digital and real world, shaping stories and building environments that turn audiences into advocates.

At the heart of my approach is collaboration. With a deeply embedded network of artists, creators, media, talent and suppliers, I bring the right people together to help ideas thrive, growing sustainable brand communities, driven by purpose-led values.

Step inside →
A young woman with long hair sitting on a cushioned chair, working on a laptop in a cozy indoor setting with large leafy plants and a brick wall in the background. There is a coffee cup and a smartphone on a nearby table.

Why Club Hart?

No Agency Fees

Senior-level work without the agency markup. No inflated overheads stacked onto your invoice. Direct work and a budget that stretches further.

Human Service

I lead every conversation from the first call to the final handover. No account managers, no being passed around a team, no chasing for replies. Me, looking after the work and looking after you.

Trusted Network

After this long in the industry, I know who to call. When your project needs a specialist, I bring in the right (trusted) people for each project. The best news? Project based fees, without the bloat of an agency headcount.

Global Experience

Almost twenty years working across Australia, the UK and Europe means I bring more than a local lens. I've seen what lands in different markets and with different audiences, and I borrow from all of it to help your brand reach wider.

Building a brand universe people want to step into.

Get in touch →